The #MyMartha Campaign



Our talented friends at the Dieste, Inc. agency (three-time Ad Age Multicultural Agency of the Year, by the way) launched a new pro-bono program for DPA this week. Remember the crazy-cool Mutt-bombing campaign? And #AdoptableTrends, they did that one, too.

The #MyMartha initiative invites people to share memories of the pet who changed their lives – the same way a pup named Martha once changed the life of a Beatle – and inspire others to adopt a homeless pet of their own.

See what it’s about at and tell us how your pet changed you, with the hashtag ‪#‎MyMartha on your Twitter, Facebook or Instagram.

SHARE YOUR STORY and SPREAD THE WORD. Rescue pets change lives, and there are millions waiting for a human best friend to find them and take them home.



We thank the staff of Dieste for their creativity, expertise, love and their valuable time in helping us save the lives of more companion animals in our community! 

Receive our updates

Join our newsletter to receive updates in your inbox.