The #MyMartha Campaign

The #MyMartha Campaign

  Our talented friends at the Dieste, Inc. agency (three-time Ad Age Multicultural Agency of the Year, by the way) launched a new pro-bono program for DPA this week. Remember the crazy-cool Mutt-bombing campaign? And #AdoptableTrends, they did that one, too. The #MyMartha initiative invites people to share memories of the pet who changed their lives – the same way a pup named Martha once changed the life of a Beatle – and inspire others to adopt a homeless pet of their own. See what it’s about at mymartha.pet and tell us how your pet changed you, with the hashtag ‪#‎MyMartha on your Twitter, Facebook or Instagram. SHARE YOUR STORY and SPREAD THE WORD. Rescue pets change lives, and there are millions waiting for a human best friend to find them and take them home. #MyMartha   We thank the staff of Dieste for their creativity, expertise, love and their valuable time in helping us save the lives of more companion animals in our...
Ruff Life: Help Emmitt Smith join the Hall of Fame

Ruff Life: Help Emmitt Smith join the Hall of Fame

Emmitt Smith, the dog, started his career on the injured reserve. “He actually was heartworm positive, had a couple of dewclaws he had to get removed and some fly bites on his ears,” Haley Edman, of  Dallas Pets Alive, said. These injuries meant Emmitt, unlike his namesake, was no first-round draft pick.  “He was at Dallas Animal Services and they loved him so much that they put him on the adoption floor — but he kept getting overlooked,” Edman said. After some intense rehab, Emmitt Smith is back in the game. But he’s not exactly looking to start breaking tackles any time soon. “He’s not as active as some big dogs would be,” Edman said. “He wants to be in a home with somebody who is going to cuddle with him and not mind a 50-pound lap dog.” It’s safe to say he has a lot more in common with the Emmitt Smith of today than Emmitt Smith circa 1995. “He is more in his retirement phase, energy-wise, though he’s just four years old,” says Edman. Emmitt is a great teammate too. After all, he’s used to living around lots of other top dogs at Underdog Kennels. “He is super dog-friendly, leash-trained and house-trained,” Edman said. “Basically he’s a plug-and-play dog who would be perfect in anyone’s family.” Now it’s up to you to get Emmitt Smith inducted into the “Furr-ever Home” Hall of Fame. *Read more about Emmitt on his DPA page, HERE or on his very own BLOG STORY HERE.   Ruff Life film shoots are hosted by Underdog Kennels, which donates 20% of its kennel space to Dallas Pets Alive! Many thanks to Newsfix CW33 and...
Ruff Life: The Force is Strong with Jakku

Ruff Life: The Force is Strong with Jakku

You may remember Kennedy. He was struggling to get his campaign for a “fur-ever” home off the ground with his partner Jackie O. “They were pretty much bald from a bad case of mange,” says Haley Edman, marketing director for Dallas Pets Alive! “Everybody kept passing them up.” Thanks to some medicine and TLC, Kennedy and Jackie O were ready for prime time.  “Now they look beautiful and live up to their famous names,” says Edman. But Kennedy’s destiny took an unexpected turn. Instead of landing at 1600 Pennsylvania Ave. with Jackie O, he needed to strike out on his own. It started in “a galaxy far, far away” — the Internet. “I actually saw him on a Reddit post,” says Kennedy’s new owner Claire Baxter. “Someone posted a picture of his adorable grumpy face. I saw it and knew that he was my spirit animal.” A new name completed Kennedy’s move from politics to the ways of the force. “In the new Star Wars movie, the desert planet is called Jakku and he looks like the desert, so I named him Jakku,” says Ryan Baxter. Even if the whole family isn’t a huge fan of the “nerd-tastic” new name. “He goes by Jack,” says Claire. “That was our compromise.” “I’m the only one who calls him Jackku,” says Ryan. “I wanted to have a Star Wars dog.” Whether you call him Kennedy, Jack or Jakku, it’s clear that “the force is strong with this one.” *Many thanks to Newsfix CW33 and their Emmy Award-winning “Ruff Life” series on Dallas Pets Alive dogs.   Ruff Life film shoots are hosted by Underdog...
“Pup Crawl” Recap and Pics

“Pup Crawl” Recap and Pics

The Dallas Pets Alive Pup Crawl on Lower Greenville was a super success! More than 140 supporters and beer lovers signed up to join us for some Community Beer Company selections at our four partner bars: Dallas Beer Kitchen, Crown & Harp, The Libertine and The Truck Yard. Our crawl had four teams, each led by one of our adoptable pups, who made tons of new crawler friends and fans. And despite the dire weather warnings, the sun came out! Our volunteers got some great pics of the day, shared below and on our Facebook page. We are already planning the next crawl for October – check our website calendar and social sites for info. Pixel the Pug Hugo the Frenchie came with his mom to the Crawl. Super cutie Team Leader Gadget sits in a volunteer’s lap. Team Leader and super-hunk pup Chance, with his foster dad. A table of fans started their at Dallas Beer Kitchen. Crawlers and their shirts. Two early Crawlers at DKB Pup Crawlers were happy the sun came out for us. Poster Some of the Team Hilda group wanted their picture taken with the team...